
14 / TCPA Basics
The Telephone Consumer Protection Act (TCPA), 47 U.S.C. §227, is the main federal law limiting telemarketing calls, texts, and faxes. Here's what it actually prohibits — in plain language.
It's illegal to call a mobile number using an automatic telephone dialing system or an artificial/prerecorded voice without prior express consent — written consent for marketing.
Robocalls with a marketing pitch to a mobile or home line require prior express written consent (47 CFR §64.1200(a)(1)).
Telemarketers may not call numbers on the National Do Not Call Registry and must honor your company-specific opt-out requests.
It's illegal to spoof caller ID with intent to defraud, cause harm, or wrongfully obtain anything of value (47 U.S.C. §227(e)).
Marketing text messages need prior express written consent; you must be able to opt out (e.g. reply STOP).